O. Sentrec

Editing

Edit Your Copy for Grammar and Spelling

1. Typos. Running a spell check is not enough. Read your copy aloud. Make someone else read it aloud. Read it backward. You may think that reading your copy backward is a weird thing to do. But it works. Don’t worry, you are reading the words frontward. Start with

Writing

How to Present Your Copy Like a Pro and Save Time and Money

You’ve finished your copy. Now, try to imagine how it’ll look like when it’s live on a landing page. Hard, right? It gets harder. Your client and designer have to imagine the same exact thing. The odds of that happening? Not good (be prepared for endless feedback

Writing

6 Tips to Avoid Messing Up Your Copy When Designing Your Landing Page

Copy should dictate design. Design should support copy. Let’s see how. 1. Visual Hierarchy With visual hierarchy, you convey information in the most relevant order to the user. You direct viewers to the most important information first and then to the secondary content. The factors that affect hierarchy are:

Writing

The 5 Core Elements Every Dedicated Landing Page Must Have

Every dedicated landing page assigned to a specific marketing or advertising campaign must have these five core elements: 1 - Unique Value Proposition Headline and subheadline are the best places to communicate your unique value proposition. Use the headline to present it. Be clear and direct. Use the subheadline to

Writing

5 Things Every Conversion Copywriter Should Know About Fonts

Fonts affect readability and the way your reader sees your words and interprets them. Let’s see 5 things you need to know about fonts to communicate your message better. 1. Font type There are four basic typeface groups: Serif, Sans Serif, Script, and Decorative. As a conversion copywriter, focus

Writing

Boost Your Conversion Rate and Reduce Your Prospect’s Anxiety with Well-Placed Click-Triggers

Does your call to action inspire anxiousness or tranquility? The answer is crucial when it comes to the number of clicks your CTA gets. Think about your call to action button as a closed door. You know what’s behind it, but your readers don't. It’s a mystery to

Writing

An Effective and Easy Way of Writing Your Landing Page from Scratch

The first thing you need to do is identify the following four points (Rule of One): * Your One Reader (your ideal customer) * Your One Big Idea (or culture-shifting idea) * Your One Promise (or desirable measurable outcome) * Your One Offer Done? Now, try this. Instead of writing the headline first, start

Writing

13 Copywriting Tips to Write a Strong Call to Action

1. A great rule of thumb when writing a call to action is to make your button copy complete the sentence: “I want to ________________” or "I want you to  ______________" 2. Start with a strong command verb that indicates the action you want the reader to take. 3. Sell benefits, no

Writing

6 Types of Guarantees to Help You Turn Your Offer Into a No-Brainer

A guarantee is the best way to make your offer irresistible. You minimize the risk of buying your product. Here you have six types of guarantees you can include in your offer. Mix them or offer more than one. 1. Money-Back Guarantee. It’s the most commonly used. Make it

Writing

Uncertainty Kills Your Sales. A Strong Guarantee May Bring Them Back.

When it’s time to click the buy button, your potential customers hesitate. There's risk in buying your product. People hate risk. “What if I don’t get what I have paid for?” “What if the product has worked for others but doesn’t work for me?” “What if it’

Writing

8 Effective Ways to Create a Sense of Urgency in Your Offer

When your prospect reads your offer, you want them to take action right away. A sense of urgency makes people act fast. Here you have 8 proven ways to create a sense of urgency in your offer 1. Announce a deadline. Restrict the time people have to buy the product

Writing

6 Elements You Should Include to Make Your Offer Irresistible

An irresistible offer stands alone and contains all the information the buyer needs to make a buying decision. Let’s see some important elements you should include in your offer. You don’t have to use all of them at once. Choose only the ones that make sense for the

Writing

Don’t Write Just an Offer... Write a Mini-Sales Letter Instead

I’m your prospect. I’m reading your offer. Can I make a buying decision just by reading it? If the answer is Yes, congratulations! You have an irresistible offer in your hands. A great offer stands alone and contains all the information the buyer needs to make a buying

Writing

8 Common Sales Objections and How to Overcome Them in Your Copy

Sales objections are prospect questions or hesitations about either the product/service or the company. You need to address any unanswered questions and unresolved concerns. Sometimes, an objection masks a request for more information. Here you have 8 common sales objections and the best way to handle them. 1. "Why

Writing

How to Write Testimonials that Tackle Sales Objections

Social proof is a must in any piece of copy you write. Great testimonials prove your product improves your customers’ lives and solves a specific problem. But there’s more to them. You can use them strategically in your copy. When it’s time to address a sales objection, use

Writing

Write Headlines that Get Attention and Attract the Right Audience Using the 5 States of Awareness

A state of awareness is the present state of knowledge about your product and the satisfaction it performs. Each state of awareness is separated from the others by a psychological wall. The five states of awareness are: * Most aware * Product aware * Solution aware * Pain aware * Unaware * Most aware Your customers

Research

4 Techniques to Uncover Your Visitors State of Awareness and Write High-Converting Copy

A prospect lands on your web page. How much do you need to say to convince them to choose your product or service? Well, it depends on their state of awareness or how much they already know about your product. The states of awareness go from knowing everything (most aware)

Research

How to Swipe Killer Copy From Customers When You Don’t Have Any Yet

Turn your customer words into persuasive messages. That’s how you write high-converting copy. By doing customer research you uncover your customer’s pains, motivations, hesitations, and needs. But what happens when you have zero customers? Message mining to the rescue. What is message mining? It’s using the sites

Writing

Feature or Benefit? Not Knowing the Difference Is Killing your Copy

Every product has features. Every feature provides at least one benefit. Your prospects don’t care about features. They want to know how your product can change their lives for the better. That’s the essence of the benefit. What is a feature? A feature is what the product does

Writing

3 Steps to Easily and Quickly Transform a Feature into a Benefit

Sometimes customers have a hard time understanding how your product features can improve their lives, their jobs, or their relationships. Here you have three easy steps to transform a feature into a benefit. Step 1 — Create a List of all the Features Your Product Has Write down key facts about

Research

How to Use On-Site Surveys to Improve Your Web Copy

Thinking about improving your web copy? On-site surveys are great for real-time feedback. Let’s see how to use them. STEP 1 — Define a clear and specific goal for your survey. You’ll know what data to collect and why. STEP 2 — Consider the following: * Who is going to see

Research

Why Interviewing Your Customers Is a Must for Your Business

Your customers can help you write persuasive copy. One-on-one interviews are a great way to uncover their pains, motivations, hesitations, needs, and the language they use. Few tips before you start: * Have a specific goal in mind. * Consider the type of copy you are writing (sales page, email sequence, product

Writing

A 5-Step Process to Help You Write Fascinations From a List of Facts

Fascinations present facts in a way that “teases” the reader into wanting the full scoop. They make the reader hungry for the rest of the story by giving nothing away. If you want the answer, you have to buy the product. Here you have the 5-Step process to write fascinations

Resources

Best YouTube Channels to Learn Copywriting

Don't let the number of subscribers fool you. The channels below are value-packed—plenty of tips and how-tos to learn copywriting, marketing, and conversion. I'll keep adding new channels as I discover them. Channel Name: Alex Cattoni Copywriters: Alex Cattoni What is about: Copywriting and marketing tips. Topics like social

Resources

Conversion Copywriting Best Articles and Tutorials by Topic

Some of the best articles and tutorials about conversion copywriting. They cover the three phases involved in any copywriting project (research, writing, and testing).  I’ll keep adding new resources so bookmark this page to keep it at hand. Research and Discovery The 5 Stages of Awareness The 5 Types