8 Effective Ways to Create a Sense of Urgency in Your Offer

When your prospect reads your offer, you want them to take action right away.

A sense of urgency makes people act fast.

Here you have 8 proven ways to create a sense of urgency in your offer

1. Announce a deadline. Restrict the time people have to buy the product or enjoy the service. Shorter time limits work better.

2. Use time-related words and phrases such as now, hurry, instant, immediately, don’t miss out, ends soon, last day…

3. Use urgent colors such as red, orange, or yellow.

4. Add a countdown timer to flag deadlines. Six different ways to use a countdown timer for urgency:

  • End of sale. It counts down the days to the end of a sale.
  • Personalized coupon. It counts down the hours, minutes, and seconds left to use a personalized coupon.
  • Personalized product offer. Time until a personalized offer ends.
  • VIP access. Time left to sign up for VIP access.
  • Free delivery. Time left on an offer of free delivery.
  • Product going on sale. Time until a product goes on sale.

5. Highlight potential price increases. Display the number of items left at the advertised price to spur people into action for fear of paying more for the same item.

6. Flash sale. It taps into three psychological principles: loss aversion, scarcity, and limited time.

7. Show real-time behavior as social proof. It triggers FOMO (fear of missing out). If supply is limited, the sense of urgency increases like crazy. When there are only two items left and 16 persons looking, the chances of clicking to buy increase.

8. Create a sense of scarcity. Scarcity is the feeling that a product is in short supply and about to run out. Limit the number of items you offer, display stock limitations, or limit access to an event.