Writing

A collection of 37 posts

Writing

Overcome the 8 Most Common Sales Objections With These Proven Copywriting Strategies

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." - Zig Ziglar Sales objections are mental barriers to purchasing your product. Every unanswered question and unresolved concern becomes an objection to buying. Your job is to tackle each one of them in your

Writing

P.S. Is Not Dead - Learn How To Use This Powerful Tool to Make Your Reader Take Action

Copywriting Notes

The 7 Features You Need To Make Your Sales Copy Great

Ever wonder what great sales copy looks like? According to master copywriter Clayton Makepeace, it must have these 7 features:  1- It enters the conversation your prospect is already having with himself. The headline and the opening copy address something he’s already thinking about, worried about, afraid of, or

Writing

Copywriting Lessons From a Legend: Ed Dale’s 6-Month Copywriting Journey With Gary Halbert

Imagine spending six months with a copywriting legend. Working side by side. Absorbing the knowledge directly from the source. Imagine the legend is Gary Halbert. Years ago, Ed Dale did just that. He hired Gary Halbert for 6 months to learn copywriting. It cost him over $120,000, but the

Writing

4 Proven Copywriting Tips to Craft Emails Your Subscriber Loves To Open and Read

#1. Always follow the Rule of One The Rule of One makes your copy specific and clear. Keep your email focused on one thing - one goal, one reader, one offer, one value proposition, one call to action. Give every element of your copy just one work to do: -

Writing

A Word Is a Word, Right? Wrong! Certain Words Are Powerful Money-Makers

“The words we use — or don’t use — impact decisions and, in turn, money. Money words are the execution arm of persuasion.” — Joanna Wiebe Choose your words strategically. Start with an easy one: YOU. In copywriting, we called it the “You” Rule. Several studies demonstrate the persuasive power of making

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6 Common Email Copywriting Mistakes and How To Fix Them Right Now

1. Writing paragraphs that are more than 3 lines long. Long, chunky paragraphs turn your reader away, especially on a mobile device. A block of text produces friction. When you see it, you go “Oh no! Let’s skip this. It’ll take too much time and effort.” Solution: Write

Writing

The Man Behind Dale Carnegie's Success: Deconstructing His Lesser-Known Copywriting Formula

How you can use it to write more persuasive copy Advertising Age called him “the greatest mail-order copywriter of all time.” His work made How to Win Friends and Influence People a best-selling book in the 1930s. He is the man behind the copywriting formula AAPPA. Still, his name (Victor

Writing

How To Write a Landing Page Hero Section That Makes an Unforgettable First Impression

Your website hero section is the part your visitor sees before scrolling down the page. It catches your visitor's attention, keeps him on the page, and creates enough curiosity to prompt further exploration. First impressions are made and expectations are matched. Your reader lands on your page after clicking a

Writing

The Writing Process of One of the Greatest Copywriters of All Time - A Glimpse Inside the Mind of a Genius.

Date: May 11, 1994 Location: Rodale Press office Speaker: Eugene Schwartz Audience: Rodale Press staff Topic: Eugene's writing process The workshop I wish I could have attended. Why is the Rodale Press workshop important? Rodale Press, founded in 1930, sold millions of health and wellness books every year with direct

Writing

The Idea Man and a Silly Question - The Story of a Technique for Producing Ideas

It all started with a silly question. A stupid question not worth answering. Or that’s what James Webb thought at first. Upon further consideration, he realized it was quite a valid question. One that needed to be answered thoughtfully. He even wrote a book about it. A Technique for

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Add Effective Urgency to Your Offer: 5 Musts and 8 Proven Strategies

We tend to procrastinate even when buying something we need or want. When you have your offer in front of your ideal prospect, the last thing you want is for them to leave without taking action. Introducing a sense of urgency in your copy could eliminate procrastination. Urgency is the

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How to use future pacing to help your prospect imagine a better life

Imagine a future for your prospect with your product in it. Picture a specific time in the future when the outcome has been achieved, the pain solved, and the desire fulfilled. That's future pacing. Future pacing is a Neuro-Linguistic Programming (NLP) term for the process of mentally rehearsing oneself through

Writing

4 Easy and Powerful Copywriting Techniques to Boost Your Copy

I come bearing gifts from my copywriters' bag of tricks. Four easy but powerful techniques to implement next time you write copy: * Even If * Battlefield * Open loop * CPTS Let's see how they work and how to use them. Even if "Even if” is perfect to overcome your prospect's objections. The

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From Dull to Catchy: 6 Easy Techniques to Craft Sticky Copy

Sticky copy is copy that gets read, recalled and shared. It’s a combination of words, tone, sentence length, rhetorical devices, and formatting that grabs your reader’s attention and holds it. It works for any product or service, even for “boring” ones. Everything can be turned on to be

Writing

The One Thing You're Doing Wrong with Your Headlines (And How to Fix It)

If you are crafting the same type of headline for everything you write, you are doing it wrong. When writing headlines you need to be intentional and strategic. Sure, the main purpose of a headline is to grab your readers’ attention and pull them in. But the headline that works

Writing

18 Ways to Transform a List of Dull Bullet Points into Supercharged Bullets Using an Old-School Technique

Boring and repetitive bullet points kill your copy. Your readers quickly lose their interest and direct their attention somewhere else. Bullet points should keep the readers’ attention and interest, build desire and stimulate curiosity and intrigue. Fascinations are an old-school technique that can do that and more. What is a

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13 Ways to Make Your Copy More Specific with Examples

Copy that speaks to everyone, speaks to no one. Specificity makes your copy clear, credible, and trustworthy. In the article Your Copy Doesn’t Convert? Try Adding Specificity to The Mix, you can find why specificity is important and how to make your copy more specific when writing your first

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Your Copy Doesn’t Convert? Try Adding Specificity to The Mix

Clarity. Credibility. Trustworthiness. Authenticity. These are some of the qualities that specificity can bring to your copy. It's that powerful. When your copy is specific, your readers don't have to figure out what you are trying to explain. They don’t have to connect the dots. It eliminates friction in

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How to Present Your Copy Like a Pro and Save Time and Money

You’ve finished your copy. Now, try to imagine how it’ll look like when it’s live on a landing page. Hard, right? It gets harder. Your client and designer have to imagine the same exact thing. The odds of that happening? Not good (be prepared for endless feedback

Writing

6 Tips to Avoid Messing Up Your Copy When Designing Your Landing Page

Copy should dictate design. Design should support copy. Let’s see how. 1. Visual Hierarchy With visual hierarchy, you convey information in the most relevant order to the user. You direct viewers to the most important information first and then to the secondary content. The factors that affect hierarchy are:

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The 5 Core Elements Every Dedicated Landing Page Must Have

Every dedicated landing page assigned to a specific marketing or advertising campaign must have these five core elements: 1 - Unique Value Proposition Headline and subheadline are the best places to communicate your unique value proposition. Use the headline to present it. Be clear and direct. Use the subheadline to

Writing

5 Things Every Conversion Copywriter Should Know About Fonts

Fonts affect readability and the way your reader sees your words and interprets them. Let’s see 5 things you need to know about fonts to communicate your message better. 1. Font type There are four basic typeface groups: Serif, Sans Serif, Script, and Decorative. As a conversion copywriter, focus

Writing

Boost Your Conversion Rate and Reduce Your Prospect’s Anxiety with Well-Placed Click-Triggers

Does your call to action inspire anxiousness or tranquility? The answer is crucial when it comes to the number of clicks your CTA gets. Think about your call to action button as a closed door. You know what’s behind it, but your readers don't. It’s a mystery to

Writing

An Effective and Easy Way of Writing Your Landing Page from Scratch

The first thing you need to do is identify the following four points (Rule of One): * Your One Reader (your ideal customer) * Your One Big Idea (or culture-shifting idea) * Your One Promise (or desirable measurable outcome) * Your One Offer Done? Now, try this. Instead of writing the headline first, start