A guarantee is the best way to make your offer irresistible.
You minimize the risk of buying your product.
Here you have six types of guarantees you can include in your offer. Mix them or offer more than one.
1. Money-Back Guarantee. It’s the most commonly used. Make it so the buyer has zero problems getting his money back.
Long guarantees indicate more confidence in your product. In most cases, a longer guarantee will lead to fewer refunds than shorter ones.
2. Double Money Back Guarantee. The payoff when people call on the guarantee is double the price.
3. 100% Satisfaction Guarantee. Satisfaction is subjective and open to interpretation. If the customer is not satisfied, you make a refund.
4. Performance Guarantee. It’s based on a result or outcome related to your product or service. The results are guaranteed, as long as the person can show proof of following the recommendations.
5. Service Guarantee. A good service guarantee should be unconditional. Adding conditions lowers its power. It should guarantee aspects of your service that are important to your customer. For example, fast delivery pizza.
6. Authenticity Guarantee. The authenticity of some products, usually high-priced, luxury, or rare, should be guaranteed.
To choose the guarantee that better suits your product, ask yourself the following questions:
- "What are the main risks?" The purpose of the guarantee is to eliminate the risk of buying. Identifying the risks your prospects see when buying your product helps you write the perfect guarantee.
- "What does “satisfaction” look like?" Identifying what satisfaction means from your customers’ perspective helps you write a relevant and powerful guarantee.
- "More than money-back?" A money-back guarantee is expected. Think about what else you can offer to your customers.
When writing your guarantee keep in mind that, as a general rule, the longer the guarantee period, the higher the sales.