A 5-Step Process to Help You Write Fascinations From a List of Facts

Fascinations present facts in a way that “teases” the reader into wanting the full scoop. They make the reader hungry for the rest of the story by giving nothing away. If you want the answer, you have to buy the product.

Here you have the 5-Step process to write fascinations from a list of facts

Step 1 — Write a complete list of facts about your product in the form of bullet points.

Step 2 — Replace the facts with teasers to open the curiosity gap. Rewrite each fact using one or all of the following:

  • Begin with words like “who”, “what”, “when”, “where”, “why”, or “how” — What you should do to the lightbulbs in your house that can dramatically help you sell it!
  • Begin with The one/The only. — The one word that teaches almost everything.
  • Use words like will or must inside the bullet point. — What colors you must never paint your house if you want to sell it fast!
  • Use words starting with un- (unexpected, unpopular, unknown) inside the bullet.
  • Use a two-step bullet. After your initial statement, make another statement in parentheses that prompts people to think about what it is you’re trying to tell them. — Should you get a divorce in order to get more Social Security? ( a lot of people already have.)
  • Contradict a common assumption. — Promoting your content on other sites is spammy. Wrong! It can be, but I will teach you how to do it in a way that has readers glad you shared it.
  • Ask a question followed by the promise that the answer is in the product you are selling. — Feeling anxious, restless, irritable? Having trouble sleeping? These 2 amino acids may be the culprits! Relief is just a quick read away — on page 91.
  • Use a transactional bullet. — Give me 10 minutes of your time, and I’ll show you how to increase your sales X3.
  • Find a well-known controversial issue in your market, and write a bullet point with the “truth about.” — The ugly truth about blood sugar drugs. Surprising side effects drug companies don’t want you to know about!

Step 3 — Add finders. Finders are things like chapters in a book, time on the clock in a video, location.

Step 4 — Delete dull bullet points.

Step 5 — Reorganize your list of bullet points so the more interesting ones are at the top and the bottom.