Writing The 5 Core Elements Every Dedicated Landing Page Must Have Every dedicated landing page assigned to a specific marketing or advertising campaign must have these five core elements: 1 - Unique Value Proposition Headline and subheadline are the best places to communicate your unique value proposition. Use the headline to present it. Be clear and direct. Use the subheadline to
Writing 5 Things Every Conversion Copywriter Should Know About Fonts Fonts affect readability and the way your reader sees your words and interprets them. Let’s see 5 things you need to know about fonts to communicate your message better. 1. Font type There are four basic typeface groups: Serif, Sans Serif, Script, and Decorative. As a conversion copywriter, focus
Writing Boost Your Conversion Rate and Reduce Your Prospect’s Anxiety with Well-Placed Click-Triggers Does your call to action inspire anxiousness or tranquility? The answer is crucial when it comes to the number of clicks your CTA gets. Think about your call to action button as a closed door. You know what’s behind it, but your readers don't. It’s a mystery to
Writing An Effective and Easy Way of Writing Your Landing Page from Scratch The first thing you need to do is identify the following four points (Rule of One): * Your One Reader (your ideal customer) * Your One Big Idea (or culture-shifting idea) * Your One Promise (or desirable measurable outcome) * Your One Offer Done? Now, try this. Instead of writing the headline first, start
Writing 13 Copywriting Tips to Write a Strong Call to Action 1. A great rule of thumb when writing a call to action is to make your button copy complete the sentence: “I want to ________________” or "I want you to ______________" 2. Start with a strong command verb that indicates the action you want the reader to take. 3. Sell benefits, no
Writing 6 Types of Guarantees to Help You Turn Your Offer Into a No-Brainer A guarantee is the best way to make your offer irresistible. You minimize the risk of buying your product. Here you have six types of guarantees you can include in your offer. Mix them or offer more than one. 1. Money-Back Guarantee. It’s the most commonly used. Make it
Writing Uncertainty Kills Your Sales. A Strong Guarantee May Bring Them Back. When it’s time to click the buy button, your potential customers hesitate. There's risk in buying your product. People hate risk. “What if I don’t get what I have paid for?” “What if the product has worked for others but doesn’t work for me?” “What if it’
Writing 8 Effective Ways to Create a Sense of Urgency in Your Offer When your prospect reads your offer, you want them to take action right away. A sense of urgency makes people act fast. Here you have 8 proven ways to create a sense of urgency in your offer 1. Announce a deadline. Restrict the time people have to buy the product
Writing 6 Elements You Should Include to Make Your Offer Irresistible An irresistible offer stands alone and contains all the information the buyer needs to make a buying decision. Let’s see some important elements you should include in your offer. You don’t have to use all of them at once. Choose only the ones that make sense for the
Writing Don’t Write Just an Offer... Write a Mini-Sales Letter Instead I’m your prospect. I’m reading your offer. Can I make a buying decision just by reading it? If the answer is Yes, congratulations! You have an irresistible offer in your hands. A great offer stands alone and contains all the information the buyer needs to make a buying
Writing 8 Common Sales Objections and How to Overcome Them in Your Copy Sales objections are prospect questions or hesitations about either the product/service or the company. You need to address any unanswered questions and unresolved concerns. Sometimes, an objection masks a request for more information. Here you have 8 common sales objections and the best way to handle them. 1. "Why
Writing How to Write Testimonials that Tackle Sales Objections Social proof is a must in any piece of copy you write. Great testimonials prove your product improves your customers’ lives and solves a specific problem. But there’s more to them. You can use them strategically in your copy. When it’s time to address a sales objection, use
Writing Write Headlines that Get Attention and Attract the Right Audience Using the 5 States of Awareness A state of awareness is the present state of knowledge about your product and the satisfaction it performs. Each state of awareness is separated from the others by a psychological wall. The five states of awareness are: * Most aware * Product aware * Solution aware * Pain aware * Unaware * Most aware Your customers
Research 4 Techniques to Uncover Your Visitors State of Awareness and Write High-Converting Copy A prospect lands on your web page. How much do you need to say to convince them to choose your product or service? Well, it depends on their state of awareness or how much they already know about your product. The states of awareness go from knowing everything (most aware)
Research How to Swipe Killer Copy From Customers When You Don’t Have Any Yet Turn your customer words into persuasive messages. That’s how you write high-converting copy. By doing customer research you uncover your customer’s pains, motivations, hesitations, and needs. But what happens when you have zero customers? Message mining to the rescue. What is message mining? It’s using the sites
Writing Feature or Benefit? Not Knowing the Difference Is Killing your Copy Every product has features. Every feature provides at least one benefit. Your prospects don’t care about features. They want to know how your product can change their lives for the better. That’s the essence of the benefit. What is a feature? A feature is what the product does
Writing 3 Steps to Easily and Quickly Transform a Feature into a Benefit Sometimes customers have a hard time understanding how your product features can improve their lives, their jobs, or their relationships. Here you have three easy steps to transform a feature into a benefit. Step 1 — Create a List of all the Features Your Product Has Write down key facts about
Research How to Use On-Site Surveys to Improve Your Web Copy Thinking about improving your web copy? On-site surveys are great for real-time feedback. Let’s see how to use them. STEP 1 — Define a clear and specific goal for your survey. You’ll know what data to collect and why. STEP 2 — Consider the following: * Who is going to see
Research Why Interviewing Your Customers Is a Must for Your Business Your customers can help you write persuasive copy. One-on-one interviews are a great way to uncover their pains, motivations, hesitations, needs, and the language they use. Few tips before you start: * Have a specific goal in mind. * Consider the type of copy you are writing (sales page, email sequence, product
Writing A 5-Step Process to Help You Write Fascinations From a List of Facts Fascinations present facts in a way that “teases” the reader into wanting the full scoop. They make the reader hungry for the rest of the story by giving nothing away. If you want the answer, you have to buy the product. Here you have the 5-Step process to write fascinations
