Research Selling a Product or Service? Try This Game-Changing Exercise It helps you determine how well you understand your market Legendary Gary Halbert recommended this exercise to his mentees. The objective? Determine how well they understood their market. Grab a timer, a pen, and some paper. Step 1. Identify pains. Set your timer for 2 minutes. Write down every pain
Research Don't Ever Use AI-Generated Reviews To Do Customer Research Your copy needs the human touch Review mining is a great research technique to find out how your prospects describe their pain, the solution they are looking for, or the features they love or hate. It’s essential when you have zero customers or don’t have time or budget
Copywriting Notes The 7 Features You Need To Make Your Sales Copy Great Ever wonder what great sales copy looks like? According to master copywriter Clayton Makepeace, it must have these 7 features: 1- It enters the conversation your prospect is already having with himself. The headline and the opening copy address something he’s already thinking about, worried about, afraid of, or
Writing A Word Is a Word, Right? Wrong! Certain Words Are Powerful Money-Makers “The words we use — or don’t use — impact decisions and, in turn, money. Money words are the execution arm of persuasion.” — Joanna Wiebe Choose your words strategically. Start with an easy one: YOU. In copywriting, we called it the “You” Rule. Several studies demonstrate the persuasive power of making
Writing 6 Common Email Copywriting Mistakes and How To Fix Them Right Now 1. Writing paragraphs that are more than 3 lines long. Long, chunky paragraphs turn your reader away, especially on a mobile device. A block of text produces friction. When you see it, you go “Oh no! Let’s skip this. It’ll take too much time and effort.” Solution: Write
Writing 13 Ways to Make Your Copy More Specific with Examples Copy that speaks to everyone, speaks to no one. Specificity makes your copy clear, credible, and trustworthy. In the article Your Copy Doesn’t Convert? Try Adding Specificity to The Mix, you can find why specificity is important and how to make your copy more specific when writing your first
Formulas - Frameworks DOS Copywriting Formula Desire Obstacle Solution It seems this framework works best in post-covid times than, in some cases, PAS. Maybe because people are tired of stressful situations, anxiety, and negativity. Desire. This framework leads with the outcome. Start with the thing your One Reader desires the most. Obstacle. Talk about what’s
Cognitive bias Cognitive Bias - The Decoy Effect When we have two options, the introduction of a third option (the decoy) changes our preference for one of the options dramatically. Decoys make choosing less overwhelming by taking away the stress of having to choose between two options. The decoy effect is most effective when there are only three
Cognitive bias Cognitive Bias - Anchoring We tend to make decisions based on the first piece of information presented to us (the “anchor”). Once the anchor is set, we make all our decisions according to it. It doesn’t matter if they make sense or not. When it comes to deciding if something is or not
Cognitive bias Cognitive Bias - Analysis Paralysis When presented with too many choices, your brain has a hard time making a decision. It shuts down. If you give your prospects too many choices, they will not know what to choose. The pressure of making the wrong choice can lead to not making the choice at all. You
Research How to Analyze Your Survey Results to Write High-Converting Copy Using on-site and email surveys you can discover your prospects’ pain points, their hesitations, and objections. Let’s see how to analyze the results you get to write better copy. Initial Preparation * Create a spreadsheet to compile your customer quotes. * Create a tab for each question asked. * Create a table
Formulas - Frameworks Copywriting Formula - Danny Iny's 6 Steps + 1 Model Step 1. Context First, you need to establish context. Explain who you are and why you are talking to the reader. Context comes down to the reason why your audience is being exposed to your message. Step 2. Attention Grab the reader’s attention with the headline and/or the
Formulas - Frameworks Rob Bly's Five-Step Copywriting Formula Step 1. Get attention. Use your headline and a visual to get your reader’s attention. Step 2. Show a need. Sometimes the need for your product may not be obvious. Show your readers why they need your product. Step 3. Satisfy the need and position your product as a
Formulas - Frameworks Jim Edwards VSL Method Copywriting Formula It is a copywriting formula to write a video sales letter script. Part 1. Open with a shocking statement to grab your target audience's attention. Part 2. State the problem and why it’s a big deal. Use a list of bullets to explain why your target audience should not
Formulas - Frameworks P.A.S.T.O.R Framework a Copywriting Formula by Ray Edwards Person Problem Pain Identify the person you are writing to, the problem the product is solving, and the pain your person is experiencing. Describe the problem in great detail using the readers' own language. By doing this you empathize with your readers. Amplify and Aspirations Stress the consequences of what
Formulas - Frameworks Copywriting Formula HELLYEAH H – Holler at ‘em – Gain their attention E – Empathize with ‘em – give them some back story L – Lambast the things that created the problem they’re having L – Legwork – show ‘em that you walk the walk (prove it) Y – Yes, there is a solution, and you have it… E – Educate
Formulas - Frameworks 21 Part Sales Letter Copywrtiting Formula by Perry Belcher This is David Frey's 12-step foolproof sales letter formula with some points added to it by Perry Belcher. 1. Call out to your audience (say whom your product it’s best for) 2. Get their attention, likely with a big promise headline 3. Backup the big promise headline with a
Formulas - Frameworks 12-Step Foolproof Sales Letter Copywriting Formula by David Frey The 12 steps are designed to overcome the most common customer objections using a methodical series of copywriting tactics. The most common objections are: 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe
Formulas - Frameworks Nine-Point Copywriting Formula 1. Start with a headline (or first paragraph) to get attention and arouse desire. 2. Follow with an inspirational lead. 3. Give a clear definition of the product. 4. Tell a success story about the product. 5. Include testimonials and endorsements. 6. List special features. 7. Present a statement of
Formulas - Frameworks Bob Stone's Seven-Steps Copywriting Formula, “Bob Stone’s Gem” It's a formula created specifically for sales pages and other direct-response advertisements. Step 1. Begin with your strongest benefit. Use your headline or the first paragraph to make a promise based on your most important benefit. Step 2. Expand upon the benefit from step 1 Make that benefit difficult to
Formulas - Frameworks Star Story Solution Copywriting Formula It's perfect for lead generation and sales pages, especially for personality brands and info products. Star. Introduce the star of this story. It can be a fictitious or a real-life character that the reader can relate to. Story. It's the character's journey. Explain in detail the challenges, pain points, the
Formulas - Frameworks Bob Serling’s Power Copywriting Formula A 36-step formula specifically for long-form sales pages. It starts with 4 prerequisites. Prerequisites Prerequisite #1: You Must Have A Quality Product Prerequisite #2: Creating And Using The Ideal Customer Profile Prerequisite #3: Credibility Produces Maximum Profits Prerequisite #4: The Offer is Everything Steps Step #1:You must conduct exhaustively
Formulas - Frameworks 5-Point Copywriting Formula 1. What will you do for me if I listen to your story? 2. How are you going to do this? 3. Who is responsible for the promises you make? 4. Who have you done this for? 5. What will it cost me? The 5-Point formula is good for lead
Formulas - Frameworks Copywriting Formula AICPBSAWN This formula can be used for long sales page and also for a typical home page. Attention. State the biggest challenge and how your USP helps to overcome it. (The biggest problem and the biggest benefit) Interest. Reasons why the reader should be interested in what you have to say.
Formulas - Frameworks QUEST Copywriting Formula Qualify Understand Educate Stimulate Transition Use QUEST as a guide to ensure a proper flow of your copy. Qualify. The first step of this formula is to qualify your readers and get rid of non-prospects. To qualify your reader you can: a) ask questions at the beginning; b) show a
