Rob Bly's Five-Step Copywriting Formula

Step 1. Get attention.
Use your headline and a visual to get your reader’s attention.

Step 2. Show a need.
Sometimes the need for your product may not be obvious. Show your readers why they need your product.

Step 3. Satisfy the need and position your product as a solution to the problem.
Show your product can satisfy that need.

Step 4. Prove your product can do what you said it can do.
Prove your superiority and your reliability. Talk about your product’s benefits, use testimonials, compare your product to the competition’s, cite studies proving your product's superiority, show your company is reliable.

Step 5. Ask for action
Make it easy for the reader to take action. If possible give them an incentive for responding now.