Formulas - Frameworks

A collection of 25 posts

Writing

The Man Behind Dale Carnegie's Success: Deconstructing His Lesser-Known Copywriting Formula

How you can use it to write more persuasive copy Advertising Age called him “the greatest mail-order copywriter of all time.” His work made How to Win Friends and Influence People a best-selling book in the 1930s. He is the man behind the copywriting formula AAPPA. Still, his name (Victor

Formulas - Frameworks

DOS Copywriting Formula

Desire Obstacle Solution It seems this framework works best in post-covid times than, in some cases, PAS. Maybe because people are tired of stressful situations, anxiety, and negativity. Desire. This framework leads with the outcome. Start with the thing your One Reader desires the most. Obstacle. Talk about what’s

Formulas - Frameworks

Copywriting Formula - Danny Iny's 6 Steps + 1 Model

Step 1. Context First, you need to establish context. Explain who you are and why you are talking to the reader. Context comes down to the reason why your audience is being exposed to your message. Step 2. Attention Grab the reader’s attention with the headline and/or the

Formulas - Frameworks

Rob Bly's Five-Step Copywriting Formula

Step 1. Get attention. Use your headline and a visual to get your reader’s attention. Step 2. Show a need. Sometimes the need for your product may not be obvious. Show your readers why they need your product. Step 3. Satisfy the need and position your product as a

Formulas - Frameworks

Jim Edwards VSL Method Copywriting Formula

It is a copywriting formula to write a video sales letter script. Part 1. Open with a shocking statement to grab your target audience's attention. Part 2. State the problem and why it’s a big deal. Use a list of bullets to explain why your target audience should not

Formulas - Frameworks

P.A.S.T.O.R Framework a Copywriting Formula by Ray Edwards

Person Problem Pain Identify the person you are writing to, the problem the product is solving, and the pain your person is experiencing. Describe the problem in great detail using the readers' own language. By doing this you empathize with your readers. Amplify and Aspirations Stress the consequences of what

Formulas - Frameworks

Copywriting Formula HELLYEAH

H – Holler at ‘em – Gain their attention E – Empathize with ‘em – give them some back story L – Lambast the things that created the problem they’re having L – Legwork – show ‘em that you walk the walk (prove it) Y – Yes, there is a solution, and you have it… E – Educate

Formulas - Frameworks

21 Part Sales Letter Copywrtiting Formula by Perry Belcher

This is David Frey's 12-step foolproof sales letter formula with some points added to it by Perry Belcher. 1. Call out to your audience (say whom your product it’s best for) 2. Get their attention, likely with a big promise headline 3. Backup the big promise headline with a

Formulas - Frameworks

12-Step Foolproof Sales Letter Copywriting Formula by David Frey

The 12 steps are designed to overcome the most common customer objections using a methodical series of copywriting tactics. The most common objections are: 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe

Formulas - Frameworks

Nine-Point Copywriting Formula

1. Start with a headline (or first paragraph) to get attention and arouse desire. 2. Follow with an inspirational lead. 3. Give a clear definition of the product. 4. Tell a success story about the product. 5. Include testimonials and endorsements. 6. List special features. 7. Present a statement of

Formulas - Frameworks

Bob Stone's Seven-Steps Copywriting Formula, “Bob Stone’s Gem”

It's a formula created specifically for sales pages and other direct-response advertisements. Step 1. Begin with your strongest benefit. Use your headline or the first paragraph to make a promise based on your most important benefit. Step 2. Expand upon the benefit from step 1 Make that benefit difficult to

Formulas - Frameworks

Star Story Solution Copywriting Formula

It's perfect for lead generation and sales pages, especially for personality brands and info products. Star. Introduce the star of this story. It can be a fictitious or a real-life character that the reader can relate to. Story. It's the character's journey. Explain in detail the challenges, pain points, the

Formulas - Frameworks

Bob Serling’s Power Copywriting Formula

A 36-step formula specifically for long-form sales pages. It starts with 4 prerequisites. Prerequisites Prerequisite #1: You Must Have A Quality Product Prerequisite #2: Creating And Using The Ideal Customer Profile Prerequisite #3: Credibility Produces Maximum Profits Prerequisite #4: The Offer is Everything Steps Step #1:You must conduct exhaustively

Formulas - Frameworks

5-Point Copywriting Formula

1. What will you do for me if I listen to your story? 2. How are you going to do this? 3. Who is responsible for the promises you make? 4. Who have you done this for? 5. What will it cost me? The 5-Point formula is good for lead

Formulas - Frameworks

Copywriting Formula AICPBSAWN

This formula can be used for long sales page and also for a typical home page. Attention. State the biggest challenge and how your USP helps to overcome it. (The biggest problem and the biggest benefit) Interest. Reasons why the reader should be interested in what you have to say.

Formulas - Frameworks

QUEST Copywriting Formula

Qualify Understand Educate Stimulate Transition Use QUEST as a guide to ensure a proper flow of your copy. Qualify. The first step of this formula is to qualify your readers and get rid of non-prospects. To qualify your reader you can: a) ask questions at the beginning; b) show a

Formulas - Frameworks

Copywriting Formula AAPPA

Attention Advantage Prove Persuade Action A formula for long-form sales pages or videos. It's based on the 5 fundamentals in the writing of a good advertisement from Victor O. Schwab's book How to Write a Good Advertisement: A Short Course in Copywriting. Attention. Get your prospect's attention with your headline

Formulas - Frameworks

4Cs Copywriting Formula

Clear Concise Compelling Credible Formula created by Bob Bly Clear. Write small words, short sentences, and paragraphs. Clarity also comes from clear thinking, understanding what you are talking about and knowing your audience. Concise. Concise does not mean short copy. It means using the fewest possible words to tell the

Formulas - Frameworks

5Ps Copywriting Formula

Premise Promise Picture Proof Push The 5Ps formula from Copyblogger adds one more P to the original 4Ps formula. Premise. It’s the emotional concept that attracts attention and keeps the reader engage from start (the headline) to finish (CTA). It connects your copy with your reader´s worldview. Great

Formulas - Frameworks

Copywriting Formula ACCA

Awareness Comprehension Conviction Action This formula is commonly used by nonprofit organizations. Awareness. First, you raise awareness about a problem. Usually a shocking statement will grab attention and lead people to the next step, comprehension. Comprehension. Explain with more detail the problem and provide the facts. Conviction. Your prospect is

Formulas - Frameworks

Copywriting Formula AIDPPC

Attention Interest Description Persuasion Proof Close It is an extended version of the AIDA formula. Ideal for sales letters. The formula is from Robert Collier and outlies what he thought was a good sales sequence. Attention and Interest work as in the AIDA formula. Desire here has these three elements:

Formulas - Frameworks

SLAP Copywriting Formula

Stop Look Act Purchase This copywriting formula is ideal for shorter pages that sell low-cost items or digital products. It is used to make the prospect buy quickly. Stop the prospect. Look. Make them look. It should be compelling enough for them to want to look at or read the

Formulas - Frameworks

4Ps Copywriting Formula

Picture Promise Prove Push Picture. Use your words to create a scene that your prospects can easily put themselves in. It can highlight the pain your product will solve or help visualize the perfect future your prospect wants to be a part of. Promise. State how your solution will put

Formulas - Frameworks

PAS Copywriting Formula

Problem Agitation Solution This formula is great for pain aware prospects. It works so well because people want to avoid pain at all costs. You start by describing the problem. You name the pain and make it tangible. Then you agitate that problem by highlighting the emotions that go with

Formulas - Frameworks

AIDA Copywriting Formula

Attention Interest Desire Action A classic copywriting formula attributed to Elias St. Elmo Lewis, American advertiser, and developed around 1898. It is commonly used in marketing, sales, and public relationships. Attention. Grab the reader’s attention with your headline (subject line, in case you are writing an email) or with