Star Story Solution Copywriting Formula

It's perfect for lead generation and sales pages, especially for personality brands and info products.

Star. Introduce the star of this story. It can be a fictitious or a real-life character that the reader can relate to.

Story. It's the character's journey. Explain in detail the challenges, pain points, the aspirations, and outcomes the star desires.

Solution. Present your product/service as the solution to the star's problem.

A classic example of this formula is the famous Wall Street Journal letter, "Tale of Two Young Men" by Martin Conroy. It tells the story of two young men with similar lives but very different outcomes in terms of professional success. The solution, the way to lead a successful professional life, is presented at the end: subscribe to Wall Street Journal as an investment in your success.