1. A great rule of thumb when writing a call to action is to make your button copy complete the sentence: “I want to ________________” or "I want you to  ______________" 2. Start with a strong command verb that indicates the action you want the reader to take. 3. Sell benefits, no

A guarantee is the best way to make your offer irresistible. You minimize the risk of buying your product. Here you have six types of guarantees you can include in your offer. Mix them or offer more than one. 1. Money-Back Guarantee. It’s the most commonly used. Make it

When it’s time to click the buy button, your potential customers hesitate. There's risk in buying your product. People hate risk. “What if I don’t get what I have paid for?” “What if the product has worked for others but doesn’t work for me?” “What if it’

When your prospect reads your offer, you want them to take action right away. A sense of urgency makes people act fast. Here you have 8 proven ways to create a sense of urgency in your offer 1. Announce a deadline. Restrict the time people have to buy the product

An irresistible offer stands alone and contains all the information the buyer needs to make a buying decision. Let’s see some important elements you should include in your offer. You don’t have to use all of them at once. Choose only the ones that make sense for the

I’m your prospect. I’m reading your offer. Can I make a buying decision just by reading it? If the answer is Yes, congratulations! You have an irresistible offer in your hands. A great offer stands alone and contains all the information the buyer needs to make a buying

Sales objections are prospect questions or hesitations about either the product/service or the company. You need to address any unanswered questions and unresolved concerns. Sometimes, an objection masks a request for more information. Here you have 8 common sales objections and the best way to handle them. 1. "Why

Social proof is a must in any piece of copy you write. Great testimonials prove your product improves your customers’ lives and solves a specific problem. But there’s more to them. You can use them strategically in your copy. When it’s time to address a sales objection, use

A state of awareness is the present state of knowledge about your product and the satisfaction it performs. Each state of awareness is separated from the others by a psychological wall. The five states of awareness are: * Most aware * Product aware * Solution aware * Pain aware * Unaware * Most aware Your customers

Every product has features. Every feature provides at least one benefit. Your prospects don’t care about features. They want to know how your product can change their lives for the better. That’s the essence of the benefit. What is a feature? A feature is what the product does

Sometimes customers have a hard time understanding how your product features can improve their lives, their jobs, or their relationships. Here you have three easy steps to transform a feature into a benefit. Step 1 — Create a List of all the Features Your Product Has Write down key facts about

Fascinations present facts in a way that “teases” the reader into wanting the full scoop. They make the reader hungry for the rest of the story by giving nothing away. If you want the answer, you have to buy the product. Here you have the 5-Step process to write fascinations