Desire Obstacle Solution It seems this framework works best in post-covid times than, in some cases, PAS. Maybe because people are tired of stressful situations, anxiety, and negativity. Desire. This framework leads with the outcome. Start with the thing your One Reader desires the most. Obstacle. Talk about what’s

Step 1. Context First, you need to establish context. Explain who you are and why you are talking to the reader. Context comes down to the reason why your audience is being exposed to your message. Step 2. Attention Grab the reader’s attention with the headline and/or the

Step 1. Get attention. Use your headline and a visual to get your reader’s attention. Step 2. Show a need. Sometimes the need for your product may not be obvious. Show your readers why they need your product. Step 3. Satisfy the need and position your product as a

It is a copywriting formula to write a video sales letter script. Part 1. Open with a shocking statement to grab your target audience's attention. Part 2. State the problem and why it’s a big deal. Use a list of bullets to explain why your target audience should not

Person Problem Pain Identify the person you are writing to, the problem the product is solving, and the pain your person is experiencing. Describe the problem in great detail using the readers' own language. By doing this you empathize with your readers. Amplify and Aspirations Stress the consequences of what

H – Holler at ‘em – Gain their attention E – Empathize with ‘em – give them some back story L – Lambast the things that created the problem they’re having L – Legwork – show ‘em that you walk the walk (prove it) Y – Yes, there is a solution, and you have it… E – Educate

This is David Frey's 12-step foolproof sales letter formula with some points added to it by Perry Belcher. 1. Call out to your audience (say whom your product it’s best for) 2. Get their attention, likely with a big promise headline 3. Backup the big promise headline with a

The 12 steps are designed to overcome the most common customer objections using a methodical series of copywriting tactics. The most common objections are: 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe

1. Start with a headline (or first paragraph) to get attention and arouse desire. 2. Follow with an inspirational lead. 3. Give a clear definition of the product. 4. Tell a success story about the product. 5. Include testimonials and endorsements. 6. List special features. 7. Present a statement of

It's a formula created specifically for sales pages and other direct-response advertisements. Step 1. Begin with your strongest benefit. Use your headline or the first paragraph to make a promise based on your most important benefit. Step 2. Expand upon the benefit from step 1 Make that benefit difficult to

It's perfect for lead generation and sales pages, especially for personality brands and info products. Star. Introduce the star of this story. It can be a fictitious or a real-life character that the reader can relate to. Story. It's the character's journey. Explain in detail the challenges, pain points, the

A 36-step formula specifically for long-form sales pages. It starts with 4 prerequisites. Prerequisites Prerequisite #1: You Must Have A Quality Product Prerequisite #2: Creating And Using The Ideal Customer Profile Prerequisite #3: Credibility Produces Maximum Profits Prerequisite #4: The Offer is Everything Steps Step #1:You must conduct exhaustively