Despite your hard work, your initial draft might turn out less than stellar. The true magic will happen after running it through several rounds of editing. 'Edit, edit, edit...' You've heard this advice so many times. Editing is a critical step in writing persuasive copy, yet surprisingly, this process
In this article, you are going to learn how to edit your copy for: * Grammar and spelling * Scanners * Messaging * Clarity * Specificity * Heightened emotions * Zero risk * Believability * Voice and tone Let’s do it! Edit Your Copy for Grammar and Spelling 1) Typos. Running a spell check is not enough. Read
There is an emotional reason behind every purchase. It is crucial to understand the emotional drivers, the reasons why people buy from you. Your copy should trigger specific emotions in your prospects. When you are editing, make sure those emotions are in your copy. Ask yourself, “Is your copy about
You want to make sure your messages are clear and that people know what to take away from the page they are reading. Always start with your One Reader “My one reader is _____________ who wants to ___________. They came here expecting ___________. I want them to believe ____________ so they take action.” Before
Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, and topic sentences. 1. Make it visually clear which element is the headline, which one is the subheadline, and those that are subheads. 2. Subheads break up your content, making it easy to digest.