SLAP Copywriting Formula

Stop Look Act Purchase

This copywriting formula is ideal for shorter pages that sell low-cost items or digital products. It is used to make the prospect buy quickly.

Stop the prospect.

Look. Make them look. It should be compelling enough for them to want to look at or read the short copy that follows.

Act. Make them act.

Purchase. Get the purchase.

When the action is to buy your product, Act and Purchase are the same step. You could use something like a buy button.