Copywriting Formula HELLYEAH

H – Holler at ‘em – Gain their attention
E – Empathize with ‘em – give them some back story
L – Lambast the things that created the problem they’re having
L – Legwork – show ‘em that you walk the walk (prove it)
Y – Yes, there is a solution, and you have it…
E – Educate them on why your solution is the best fit for them
A – Action – demand that they take it, right now
H – Handle any lingering doubt or objections with risk reversal