Foundations - CopyNotebook

Foundations

A collection of 8 posts

The Origin of Copywriting Swipe Files and How To Use Them the Right Way

Swipe files. Some copywriters love them. Some hate them with passion. A swipe file is a collection of copywriting samples (headlines, sales letters, ads, ideas, offers, and other promotional material) you compile for further study or inspiration. Gary Halbert was, according to his son Bon, the one popularizing the term

Stop Panicking Every Time You Have to Write Copy! Learn The Proven Process Top Copywriters Use To Craft High-Converting Copy

Do you have to write your own copy and don’t know where to start? Don’t waste time staring at the blank page. Follow the proven process pro copywriters use to write their copy every single time. Why should you follow a process? Efficiency is the more obvious reason.

6 Fundamentals of Conversion Copywriting to Help You Write Sticky Copy

Want to write copy that converts? Start by learning the foundations of conversion copywriting. Conversion copywriting is copy that moves the reader to “yes” using VoC data, frameworks and formulas, and proven persuasion techniques. The six foundations you need to know * The Rule of One * Market sophistication * Stages of awareness

Levels of Market Sophistication

Before writing your copy, you need to identify how sophisticated your market is. In other words, how much your One Reader knows about what you are selling. How many times have they seen similar offers or tried similar products? * High sophistication. Your target market has been exposed to many products

Four Decision-Making Modalities

There are four decision-making modalities. Your One Reader is one or more of them. Your copy should solve for all four decision makers. Spontaneous * They are emotional and fast-moving. * Not invested in reading beyond the hero section. * They are attracted to icons and images. * They are “tool dominant”. They use

The Rule of One – Conversion Copywriting Fundamental

The Rule of One is about focus. Focus on one thing – one goal, one reader, one offer, one value proposition, one call to action.The moment you put too many ideas in your copy, the strength of your message dilutes, clarity gets lost, and your reader stops reading. Before writing

7 Maxims For Successful Converting Copy

1. Copywriting is your online salesperson. 2. You are selling your prospects a better version of themselves. 3. Join the conversation already happening in your prospect head. 4. It’s always about them. Even when talking about you, your product, or your brand. 5. People do read. They don’t

8 Factors that Influence Intent (or the Willingness to Take Action)

1. Severity of the pain your prospect feels. 2. Believe in solvability of the pain. 3. Access to solution. 4. Understanding of the solution available. 5. Price of the solutions available. 6. Other parts of their life that need to change to acquire the solution. 7. Number of people depending