8 Factors that Influence Intent (or the Willingness to Take Action)

  1. Severity of the pain your prospect feels.
  2. Believe in solvability of the pain.
  3. Access to solution.
  4. Understanding of the solution available.
  5. Price of the solutions available.
  6. Other parts of their life that need to change to acquire the solution.
  7. Number of people depending on them to solve the problem.
  8. Timing.