7 Maxims For Successful Converting Copy

  1. Copywriting is your online salesperson.
  2. You are selling your prospects a better version of themselves.
  3. Join the conversation already happening in your prospect head.
  4. It’s always about them. Even when talking about you, your product, or your brand.
  5. People do read. They don’t read anything that feels like work.
  6. If you want people to understand your message, be clear and specific.
  7. If you don’t know your message yet, don’t write.