7 Maxims For Successful Converting Copy
- Copywriting is your online salesperson.
- You are selling your prospects a better version of themselves.
- Join the conversation already happening in your prospect head.
- It’s always about them. Even when talking about you, your product, or your brand.
- People do read. They don’t read anything that feels like work.
- If you want people to understand your message, be clear and specific.
- If you don’t know your message yet, don’t write.